Nick Shackelford – How To Run Facebook Ads

Description

Nick Shackelford – How To Run Facebook Ads

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***FOR BUSINESS OWNERS WANTING TO SCALE FASTER…
HOW TO FINALLY USE “ALGORITHM-PROOF”
FACEBOOK ADS THAT WORK for ANY BUSINESS
USE THE POPULAR “M.G.D METHOD” THAT’S
SO EFFECTIVE, FACEBOOK HAS BEEN CREATED
3 CASE STUDIES ON IT!***

MODULE 1
MASTERING FACEBOOK AD FOUNDATIONS
In this module you’ll discover the “must know” Facebook Ad foundations. If you’ve never ran ads before and wondered “where do I start”This is it. You’ll learn everything you need to do to give your ads the absolute best chance of winning from day one.

MODULE 1 – MASTERING FACEBOOK AD FOUNDATIONS
Lesson 1:

Welcoming To “How To Run Facebook Ads 1.0”
Lesson 2:

The 15 BS Facebook These Myths Could Cost You Money
Lesson 3:

25 Key Terms You Must Know
Lesson 4:

Setting Your Margin To Get Started
Lesson 5:

How To Set & Hit Targets (ROAS)
Lesson 6:

Set up your Business Manager Account
Lesson 7:

Set up your Pixel on Your Store or Site
Lesson 8:

It’s Easy to Create a Simple-to-Use BusinessTo-Use Dashboard
Lesson 9:

Breaking down the Facebook Funnel

MODULE 2
TOP OF FUNNEL – FIND YOUR FIRM
TARGET MARKET EVERYTIME
This module you’ll take a deep dive into the art of finding your target market…even if they’re hard to find or “not on Facebook”. Since 60% of your ad budget is typically spent here at the top of the funnel, you’ll master not only driving traffic, but driving the right kind of traffic!

MODULE 2: TOP OF FUNNEL PROSPECTING – FINDING YOUR TARGET MARKET EVERYTIME
Lesson 1:

Prospecting Overview
Lesson 2:

How To You Can Easily Plan Your Media (Template Included).
Lesson 3:

Naming Conventions & Navigating Your Dashboard
Lesson 4:

Campaign Structures (Prospecting).
Lesson 5:

Audiences (Prospecting)
Lesson 6:

Tests You Can Run (Prospecting)
Lesson 7:

Creative Examples (Prospecting)
Lesson 8:

Demo: Prospecting, Campaign Setup, & Launch

MODULE 3
MIDDLE of FUNNEL – REENGAGEMENT TO DRIVE
MASSIVE TRAFFIC
In this module you’ll learn how to re-engage prospective customers who got targeted from your top of funnel efforts. Middle of funnel ads can be one of the biggest generators of sales in your funnel, so you’ll learn what page to drive them to, what copy to use, and everything in between!

MODULE 3 – MIDDLE of FUNNEL – REENGAGEMENT TO DRIVE MASSIVE TRAFFIC
Lesson 1:

Re-Engagement Overview
Lesson 2:

Campaign Structures (Reengagement).
Lesson 3:

Audiences (Re-Engagement)
Lesson 4:

Pages To Drive Traffic To (Re-Engagement)
Lesson 5:

Re-Engagement – Copy Differences
Lesson 6:

Creative Examples (Ree-Engagement).
Lesson 7:

Re-Engagement: Tying it All Together

MODULE 4
BOTTOM OF FUNNEL – REMARKETING FOR SCALING & SALES
This module reveals how to remarket to prospects when they’ve taken an action off of the Facebook platform. Maybe they visited your website or some other page, now you’ll learn how to “follow them” Engaging ads that drive sales and conversions

MODULE 4: BOTTOM OF FUNNEL – REMARKETING FOR SCALING & SALES
Lesson 1:

Remarketing Overview
Lesson 2:

Campaign Structures (Remarketing).
Lesson 3:

Remarketing Audiences & Adsets – Explanation
Lesson 4:

Remarketing Audiences & Adsets – Execution
Lesson 5:

Pages To Drive Traffic To (Remarketing)
Lesson 6:

Creative & Copy Examples (Remarketing)
Lesson 7:

Remarketing: Tying it All Together

MODULE 5
AD CREATIVE THAT CONSISTENTLY VERTS
In this module you’ll discover the exact “Ad Creative Framework” Nick Each client is treated the same way by him and his team. It’s proven to convert. From which copy to use and the right way to use images and videos, to making the user experience congruent throughout the whole process…it’s all here!

MODULE 5: AD-CREATIVE THAT CONSISTENTLY VERTS
Lesson 1:

How To Structure High-Conversion Ad Creative
Lesson 2:

The Best Ad Copy Formulas
Lesson 3:

Breaking down Ad Creative (Image or Video)
Lesson 4:

Message Match – Between Ad & Landing Page
Lesson 5:

Branding Ads Direct Response vs. Ads
Lesson 6:

“The Agency Replacer Toolkit”
MODULE 6
TROUBLESHOOTING COMMON PROBLEMS
& AVOIDING COSTLY MISTAKES
By the end of this module, you’ll have the confidence and troubleshooting framework to dive in and solve any problem that arises. You’ll be equipped with a proven framework on how to think through an ad issue whenever something happens. This will allow you to keep moving!

MODULE 6: TROUBLESHOOTING COMMON PROBLEMS & AVOIDING COSTLY MISTAKES
Lesson 1:

How Troubleshoot properly
Lesson 2:

The 6 Most Common Roadblocksamp; How To Fix them
Lesson 3:

Different dashboards to look at when troubleshooting
Lesson 4:

Use The “Make Good Decisions Formula”
Lesson 5:

The 7 Deadly Sins of Acceptance Ads
Lesson 6:

What if it’s not Ad’s fault?
Lesson 7:

How To Run Ads Towards Major Events
Lesson 8:

The Roadmap: Who To Listen To?
Lesson 9:

All in One