Description
Empowered Soul – Transformational Marketing
Welcome to …
Transformational Marketing
Pricey Coach, Healer, Power Employee, Psychic, Wellness Skilled …
You will have a profound transformation to supply the world …
… if solely the world knew you existed, and understood the large worth it’s important to provide!
Are you prepared to draw the purchasers that you’re ideally meant to serve?
Are you able to fill your observe with purchasers who’re prepared and prepared to spend money on the transformation you provide?
Let’s face it … none of us received into our transformational work as a result of we simply LOVE advertising.
You in all probability want that you can simply do your sacred work and that your ultimate purchasers would discover you merely through referrals … no advertising required.
And whereas referrals are undoubtedly a good way to realize new purchasers … there are additionally some severe drawbacks to a referral-primarily based enterprise:
- You are relying on others to do your advertising FOR you, which normally results in inconsistent revenue at greatest.
- You may’t consciously CHOOSE to extend your revenue.
- Each month, it’s important to cross your fingers and hope for referrals, creating a way of insecurity … your revenue is constructed on hope.
- Even in case you do get a constant circulation of recent prospects, each one among them involves you for various causes. This makes leveraging right into a one-to-many state of affairs virtually inconceivable, leaving you caught in buying and selling your time for cash.
However what is the different?
I am certain you are not likely enthusiastic about …
- Endlessly posting to social media.
- Hustling at time-sucking on-line and in-individual networking occasions.
- Always creating increasingly free content material and sources.
- Partaking in “desperation advertising” by sending icky and gross sales-y personal messages to random strangers, hoping that somebody will probably be .
- Investing in a single “confirmed” advertising system or technique after one other with none outcomes to point out on your cash and energy.
Guess what?
NONE OF THAT IS NECESSARY!
Sure, advertising is a talent set that it’s important to select to develop.
However the core rules of efficient advertising NEVER CHANGE.
When you perceive find out how to successfully market the transformation you provide, you possibly can create a system for attracting an infinite circulation of people who find themselves and prepared to spend money on your sacred work.
And that system can run with minimal, if any, effort in your half … so to get on with doing the work you like.
And guess what else?
You may strategically develop your advertising system with out having to spend a DIME on promoting or infrastructure!
To get began, you do not want:
- An promoting finances.
- A giant social media “following.”
- A elaborate web site. In actual fact, you technically do not want a conventional web site in any respect.
- Costly CRMs or advertising funnel software program.
You see, I am a giant fan of bootstrapping!
After all, investing cash into your advertising and your online business will ultimately be a good suggestion …
However ONLY after your online business (and your advertising!) has EARNED that funding.
Name me loopy, however I consider your online business ought to pay you FIRST. Solely THEN do you re-make investments again into your online business … and solely when that funding really PAYS OFF do you make one other re-funding.
Sadly, there’s a whole advertising and enterprise teaching trade devoted to creating you assume that in case you make investments FIRST, then that funding will come again to you.
That is utterly backwards.
The result’s that many Transformational Consultants throw a ton of cash into constructing a observe, with out each receiving a return on their funding.
Our sacred work turns into an costly, cash-sucking passion.
Our buddies, our partner, and our kids do not actually take our work severely, as a result of it is only a time-consuming pseudo-facet hustle that produces no monetary outcomes.
Ultimately, we turn into disheartened. Our Divine Presents stay unexpressed.
We by no means expertise the unbelievable worth we’ve to supply, or the abundance ranges that we’re DESIGNED FOR.
Are you able to put your highly effective work out into the world in a method that simply attracts the suitable individuals, with out losing a ton of time, cash or effort on posting, content material creation, or infrastructure?
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You are Invited To …
Transformational Marketing
Here is the actual challenge…
Most Transformational Consultants fall into the entice of INFORMATIONAL advertising!
We predict that advertising means making a gift of a number of “good” info and educating individuals about our work.
That is normally ineffective!
However when this sort of advertising would not create outcomes, most Transformational Consultants reply with MORE – extra posts, extra content material, extra engagement, on extra platforms … it is exhausting!
We could even get actually determined and begin making a gift of “samples” of our work – free mini periods or readings, for instance. This normally simply attracts tire-kickers who’re interested in free stuff and are decided by no means to spend money on themselves.
Here is what we, as Transformational Consultants, need to acknowledge:
- Most individuals assume they will change their lives on their very own.
- Even after YEARS of failed diets, dissatisfying relationships, meager financial institution accounts, struggles at work, household drama, and ongoing well being points … individuals assume they only want the suitable INFORMATION, after which they will have the ability to change their lives on their very own.
Nothing may very well be farther from the Fact.
The very last thing all of us want is extra info. Overwhelming quantities of data can be found to anybody with Web entry, principally free of charge.
For those who interact in informational advertising, you might be really de-valuing your self and your work, and distracting your prospects from what they honestly want … and that’s TRANSFORMATION.
Transformational Marketing is about participating in a TRANSFORMATIONAL course of along with your prospects, proper from the beginning … however with a fastidiously crafted CONTENT STRATEGY in place, in order that you do not make your individual work out of date!
Upon getting an efficient content material technique, you should have clear boundaries between what you give away for “free,” and the sacred work that requires a monetary funding.
Better of all, you’ll now not sabotage your shopper enrollment by way of your advertising efforts!
And since this sort of advertising is not about making a gift of “LOTS” of free info and content material … you do not have to create “A LOT.”
Transformational Marketing will not be about quantity.
It is about worth … particularly, transformational worth that strategically leads our ultimate prospects into self-deciding on as our paying shopper!
Are you prepared to draw purchasers into your sacred work with Transformational Marketing?
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Here is what we are going to cowl inside this program:
►1. LEAD GENERATION◄
Our advertising must encourage individuals to lift their hand and say “sure, I am on this transformation.” They now turn into a “lead” or “prospect” for us and we will proceed to construct a relationship with them.
►2. LEAD QUALIFICATION◄
As soon as , our advertising should convey each the transformational energy of our work in addition to the depth of our experience in order that our ultimate potential shopper self-selects and seamlessly strikes in direction of our gross sales course of.
On the identical time, our content material technique should additionally DE-choose the people who find themselves NOT our ultimate prospects … our work is definitely NOT for everybody.
►3. LEAD NURTURE◄
Our advertising should additionally serve to construct an ongoing relationship with prospects who’re ultimate, however not fairly prepared but to take a position with us. We need to preserve displaying up for these prospects in order that we will serve them when they’re prepared to alter their lives.
You will learn to successfully generate, qualify, and nurture leads all in a method that’s congruent to your transformational work, and who YOU are … since you are distinctive!
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Here is what you might be NOT getting inside this program:
TEMPLATES!!!
I’m 100% dedicated to NOT supplying you with templates for what to say, or find out how to say it inside this program.
I imply … have you ever EVER authentically and successfully communicated with anybody primarily based on a TEMPLATE?
Are you able to think about a template for a primary date? For a dialog along with your little one? A cellphone name along with your greatest buddy? No????
Then WHY on EARTH would anybody assume {that a} template is acceptable for expressing the worth, depth and significance of your SACRED WORK??
Yeah, this can be a pet peeve of mine …
I do know … Transformational Consultants go all “deer within the headlights” in the case of advertising communication. And it SEEMS like a pleasant plug-and-play template would make your life a lot simpler.
And, fairly frankly, it might be simpler for me to offer you a bunch of templates, slightly than explaining to you find out how to provide you with an efficient content material technique, and training you thru that course of through a bunch of workouts.
The issues is that, whereas everybody loves them and it looks as if advertising “consultants” continuously embody them …
TEMPLATES DON’T ACTUALLY WORK!
Here is the factor:
You need to create revenue YOUR method, primarily based in your Divine Presents and your experience.
You need the ability that monetary abundance provides you to dwell life by yourself phrases.
You need extra freedom. You need better self-willpower.
The one approach to GAIN better self-willpower is by … anticipate it … really exercising self-willpower!!
You’ll by no means acquire extra energy and freedom by merely doing what you are informed. That features utilizing TEMPLATES!
What you talk through your advertising has to really be YOURS:
- Your distinctive perspective
- Your opinions
- Your experience
Don’t fret … this program features a TON of workouts that can show you how to unlock your genuine and distinctive advertising content material!
You do not have to be a wordsmith to be an efficient marketer. You do not have to be a “good” author or speaker.
You do need to be prepared to be 100% genuine with and accountable for what you talk.
You completely can’t have the POWER of self-willpower by abdicating RESPONSIBILITY on your advertising. Which implies no one can let you know what to say, or find out how to say it … as a result of then authenticity goes proper out the window.
Transformational advertising is not about snazzy headlines or intelligent communication strategies.
It is undoubtedly not about being manipulative or deceptive!
Whereas advertising tips and strategies could get consideration … solely trustworthy and genuine communication will create a robust transformational relationship with the individuals that you’re right here to serve.
And finally, it is that type of relationship that can help you joyfully broaden into your transformational work!
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Transformational Marketing: Curriculum
Here is what we are going to cowl in every lesson of the Transformational Marketing program:
Lesson 1️⃣:
Core Abundance Ideas And Strategic Implementation
From implementation to content material creation, uncover the core rules of Transformational Marketing. When performed proper, not solely is the advertising course of transformational for our purchasers … it is usually transformational for US, as we dive deeply into our authenticity, and create content material that’s completely congruent to who we’re.
We’ll undergo among the greatest misconceptions about advertising and find out how to keep away from among the costliest and time-consuming pitfalls which can be widespread to creating an efficient advertising system.
We’ll discuss an important features of abundance mindset that need to turn into part of our advertising course of, and find out how to implement strategically in order that you do not waste any time, cash or effort within the course of.
Lastly, we’ll do a deep dive into what YOUR most genuine advertising strategies, so to implement from a spot of congruence, proper from the beginning.
Lesson 2️⃣:
Uncovering Your Most Genuine Worth
This week is all about avoiding “imposter syndrome” which stops so many Transformational Consultants of their tracks in the case of advertising! Whether or not you might be new to your work or modality would not matter … you do not want years and years of expertise in your discipline to have the ability to provide large worth.
You do, nonetheless, want to supply worth from a spot of authenticity and congruence … and this begins by asking your self the suitable questions.
You will study what you have to keep away from in any respect prices if you are going to achieve success in your advertising endeavors, find out how to get particular about what you provide with out FOMO, and dive into the worth of the transformation you provide.
Lesson 3️⃣:
Your Ideally suited Consumer
This lesson is definitely NOT about the usual “ultimate buyer avatar,” though we actually must outline who stands to profit probably the most out of your sacred work.
What we are going to really be doing is creating the very particular parameters that will probably be foundational to your advertising communication and laying the inspiration on your distinctive, complete content material technique.
Lesson 4️⃣:
Your Content material Technique
On this lesson, we’re diving into the guts of your distinctive content material technique! Your content material technique is the great thread of concepts and ideas that will probably be ever-current in all of your advertising communications!
When you’ve gotten a stable content material technique, the communications media you employ turn into interchangeable. It would not matter whether or not you might be advertising through in-individual networking, a Fb group, electronic mail, social media posts, podcast interviews, smoke alerts, singing telegrams … the core concepts and ideas you convey will at all times lead your ultimate prospects into an ongoing relationship with you, all with out sabotaging shopper enrollment!
We will even cowl greatest practices for getting advertising content material out of your head and right into a format that your prospects can interact with. Lastly, we are going to cowl among the greatest content material errors to keep away from so that you simply seize and preserve your prospect’s curiosity as they start their journey of transformation with you.
Lesson 5️⃣:
Lead Era
On this lesson, we get all the way down to the brass tacks of truly producing some leads! We’ll get into the nitty gritty of find out how to really get your ultimate prospects to lift their arms and categorical their curiosity in what you provide.
We are going to dive additional into implementation technique so that you simply will not waste time, cash, or effort as you develop your advertising system. You will learn to begin constructing your circulation of leads with out having to take a position closely into promoting or infrastructure till your advertising has earned additional investments! And since we have laid a stable basis, you may be doing all of this in a method that’s congruent and genuine to you and your transformational work.
Lesson 6️⃣:
Lead Qualification
On this lesson, we’ll get into the small print of how our total content material technique will get carried out into precise content material.
We’ll discuss varied content material “modules” that you could be or could not select to make use of, primarily based on what’s congruent to you and your transformational work.
In the end, we wish the prospects that we’re most ideally positioned to serve to self-choose as our potential purchasers … all whereas unqualified leads routinely de-choose themselves by way of our advertising content material and course of!
This creates an unbelievable layer of security for us, in order that we will most authentically categorical ourselves by way of our enterprise and sacred work. A stable lead qualification course of means we will take dangers and experiment freely inside our enterprise, figuring out we’ve a stable and supportive “tribe” that aligns to what we stand for.
Lesson 7️⃣:
Your Web site Content material Technique
Your web site is not really the principle focus of your advertising endeavors … in reality, you do not technically want an internet site if you do not need one, and we’re actually not beginning by creating an internet site!
Ultimately, although, you may in all probability desire a web site, and we do not need it to undermine your advertising efforts or your content material technique!
On this lesson, we’ll cowl the largest errors most Transformational Consultants make in the case of their web site content material … and what to do as a substitute!
Lesson 8️⃣:
Lead Nurture and Leverage
After all, not each single one among our ideally certified prospects will turn into our shopper or buyer! They merely aren’t fairly able to work with us … but. That does not imply they will not work with us sooner or later.
On this lesson, we’ll discuss find out how to nurture your current leads in each a strategic and systematic method. We’ll return to the foundations you laid in Classes Two and Three and adapt what you uncovered so to create content material on your current leads that retains them and engaged till they’re able to work with you.
We’ll additionally discuss how and when to scale your lead technology efforts! There isn’t any scarcity of individuals on this planet … and there’s no cause so that you can not have the ability to scale your impression and revenue as a lot as you would like.
All classes will embody HOMEWORK within the type of written worksheets and implementation steps!
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BONUS:
Two Marketing Abundance Mindset Meditations
As quickly as you enroll, you may obtain entry to this bonus content material!
The Fact is that many people have had lower than stellar experiences with advertising to this point.
Maybe we have been caught in inaction. Maybe we have invested ourselves closely, solely to get disappointing outcomes. Perhaps we discover ourselves in author’s block each time we sit all the way down to create advertising content material.
These Marketing Abundance Mindset Meditations are designed to shift among the most self-sabotaging views and beliefs that have an effect on many Transformational Consultants in the case of placing their sacred work out into the world.
All classes will probably be delivered as video-primarily based content material through an internet members space. You will additionally have the ability to obtain audio-solely variations of every lesson, in case video will not be your factor!
Additionally, you will obtain downloadable PDF’s of all written notes for every lesson, in addition to fairly just a few written workouts!
Transformational Marketing
Your Funding: US$997
I had taken loads of advertising programs and had spent 1000’s and 1000’s of {dollars} on coaches and nonetheless felt I used to be throwing spaghetti on the wall! With the Transformational Marketing program, I’m so clear who I am speaking to, how I may help them, what their precise downside is, and I understand how to information them by way of my advertising course of. I am very grateful and excited!
Dr. Tonia Winchester ND, DrToniaWinchester
I used to be attempting to assist everybody with every part, and no one might see themselves in what I used to be doing! I had no technique! I used to be misplaced, confused and pissed off. Since finding out the Transformational Marketing program, my advertising mindset has utterly shifted. I perceive who I am serving to a really particular degree. It is made my advertising a lot simpler! I now have a extremely profitable provide that individuals really need.
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